Making sense of COVID-19.
It’s been exhausting and stressful to adapt our lives around COVID-19. Here’s how I led the Oregon Health Authority — the state’s public health agency — to meet the moment on social to empower Oregonians to stay healthy.
Like that friend who knows what’s up.
Being mindful of information fatigue meant re-imagining public health updates as actionable, clear and informative — and ones shared in the group chat.
Let's get vaccinated
Let's get vaccinated
The COVID-19 vaccine rollout required synthesizing rapidly evolving eligibility information while being mindful of concern.
To build vaccine confidence, the Oregon Health Authority tuned into real-time conversations to better support (and recognize!) people in Oregon making the decision to protect themselves and their communities.
The result? A spot for people to share their experience.
Getting the facts.
To address disinformation, the agency broke down the science — like why boosters are necessary — and offered tips to Oregonians so that they could spot and tackle misinformation and disinformation themselves.
